Devrims #TechTalk 005: Alex Berman Tells How Cold Emails Work

Alex Berman is an entrepreneur, bestselling author, and digital marketing expert specializing in B2B lead generation and cold emailing. He is the founder and CEO of a cold emailing startup, Omni.us. According to his profile on Entrepreneur, Berman is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. He has also built a 7-figure agency, exited 5 SaaS companies, authored a bestselling cold email book, and created a YouTube channel with 100K+ subscribers.

This interview is filled with interesting tidbits based on his experiences in the SaaS industry.

Devrims: Tell us about your background and how your entrepreneurial journey started?

Alex: My entrepreneurial journey began with various roles that honed my resilience and drive – from selling Pokemon cards in middle school, working as a delivery driver for sandwiches, to being a cold caller. Diversifying my experience with ventures into stand-up comedy, martial arts, and music also contributed to my journey. But the pivotal point was my role as a junior salesperson at an NYC-based company, which unveiled the potential of cold emailing.

Devrims: How much impact do you think cold emailing has in today’s marketing?

Alex: Cold emailing in today’s marketing is like an unsung hero. Many see it as a shot in the dark, but with the right approach and personalization, it can connect you with potential clients like no other tool can. It’s a fine art and a science.

Devrims: What main strategy do you have that helps you target your client?

Alex: The foundation of my strategy is to offer value upfront. Whether it’s through high-quality content or personalized cold emails, I aim to establish a connection with potential clients before pitching anything. It’s about them, not me.

Devrims:  Share something we don’t know about your area of expertise and in your opinion what should be the best practice be?

Alex: For effective cold emailing, I always recommend the 3Cs method: Compliment, Case Study, and Call to Action. It’s about making a genuine compliment, showcasing your expertise via a case study, and then leading them towards an action step. To delve deeper into this, my book The Cold Email Manifesto, available for just 99 cents on Amazon, is a comprehensive guide.

Devrims: Tell us a little about your SaaS journey?

Alex: Among the lessons I learned from my SaaS journey, a few stand out: One, success and failure are two sides of the same coin. Both bring invaluable lessons. Two, it’s essential to stay adaptable and resilient. The tech industry is ever-changing, and so should we. And three, never underestimate the power of a good team. A collaborative, skilled team can often make the difference between success and failure.

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Devrims: What are your thoughts about AI capturing the market?

Alex: AI has immense potential and can revolutionize business operations. It’s not a threat, but a powerful tool. How we harness its potential is what matters. As they say, with great power comes great responsibility.

Devrims: How did you start Omni and how does it differentiate from the competition?

Alex: Omni was born from a simple frustration: lead generation was far too cumbersome for B2B businesses. So, we built a tool to simplify it. Omni has its focus on cold email outreach and sales automation. Its features provide a comprehensive solution for B2B companies to optimize their outbound email campaigns effectively.

Devrims: What inspires you to grow more and what do you like to do in your free time?

Alex: The joy of learning and the thrill of tackling new challenges fuel my growth. And there’s nothing quite like losing myself in a good book during my free time. It’s a refreshing retreat that broadens my perspectives and spurs new ideas.

Devrims: How is your Youtube journey going and how was the journey to 100K?

Alex: My YouTube journey has been a tale of perseverance and community-building. It wasn’t an overnight success but a gradual climb. Each subscriber was hard-earned through consistent sharing of valuable content. The journey to the 100k mark was a marathon of creating content that resonates with viewers, engaging with them, and learning from the feedback they provided. And today, when I look at the community we’ve built, I can say without a doubt that the journey was well worth it.

Devrims: Can we see pictures of your workspace?

Devrims: What piece of advice would you give to a small agency who wants to improve and what mistakes should they avoid?

Alex: My advice to small agencies is simple: focus on your niche, consistently deliver value, and don’t shy away from investing in marketing. But, avoid the pitfall of being a jack-of-all-trades and master of none. Specialize, don’t generalize.

Devrims: Let’s end this interview with some rapid fire questions: